Session 2 outcomes.
August 2026
Session 2
Dayani / Where you are
The idea underneath all of this
A vendor
The one they call first
You stop being a supplier and become the person they call before there is a project. For Dayani that means telling partners what their clients should be exploring, because you know what is possible and they do not.
The umbrella
Dayani helps big companies show up for the communities they're already in.
Then actually gets it built.
What never goes first, either audience
What you operate from, and get known for
The point of view
The internet is boring. Digital products have become tedious garbage. And a lot of people are selling things they don't understand.
This becomes the case study model and the website's point of view.
How you use it in a conversation
Same four beats. Two very different conversations.
| The beat | To an agency principal | To an end client |
|---|---|---|
| 1. Place yourselfThey ask what you do. Boring, five seconds. | "We're typically the digital arm for agencies whose clients want products built. You win the work, we become that division for you." | "We help big companies build the digital products they know they need and don't know how to build. That's the bit we're good at." |
| 2. One storyThey ask like what. Never a credentials list. | "Verizon's the one people know. Came through a consultancy that had won the strategic work, and we helped them win it. Started at around twenty thousand, turned into five contracts." | "Verizon. When a disaster hits, the people with the least take longest to recover, mostly because they don't know what help exists. We spent time in those communities, worked out what they actually needed, then designed the thing to do it." |
| 3. Why youOnly if they're still in it. The principles land here. | "Honestly we started doing this because we kept seeing agencies with brilliant brand teams and no proper tech people behind them. That's the gap we fill. Everyone our side is director level, which is why clients tell us our first round is where most agencies get to on their third." | "Brian's spent four to five years working across every layer of local resilience. Community members, nonprofits, local government including a seat on a commission, and the corporations funding the work. That's why we know the difference between a plan and something that ships." |
| 4. You giveCosts them nothing. Never a proposal. | "If you've got a pitch coming up and you need help on the digital side, let me know. Or if your clients keep asking about AI and product and you're not sure what to tell them, happy to sit down and work out what's actually right for them. We white label for most of the agencies we work with, so you stay the one in front of the client." | "Have you got something you've wanted to do for a while and haven't been able to get moving? That's usually the conversation worth having." |
Five years of revenue, one finding
Three relationships, none of them written down anywhere. The plan's first job is making each one permanent. The second is opening two more.
Where the money comes from, and where the work is
What each lane actually means
Made concrete
"We'll scope and estimate your next pitch. Two hours, free, whether you win or not."
Who you're going after
All three, not two. A partner can pass the capability test and still only ever produce more of the same work. The mission test is what connects the revenue work to the work you want to be known for. The third test is what separates a partner from an audience.
Every route in, judged against your own numbers
| The route | What your own record says | Verdict |
|---|---|---|
| People you've already worked with | Roughly every dollar of your revenue, five years running | Do this |
| Introductions from Matt, Greg, Amanda | How Verizon and the Stow lead both arrived | Do this |
| LinkedIn, connect then nurture | Every name on your list is already reachable there | Build it |
| Planting a seed | Give them something before you need anything | Worth trying |
| Partner directories on the platforms you build on | Agencies are looking for build partners | One test |
| Agency owner communities and conferences | Costs money and days | Only with a name |
| Cold email | A cold start with someone who has never met you | Test |
Getting a partnership isn't the hard part
Twelve months from now
agency relationships that produce work.
Three jobs, deliberately unassigned
The website. Five pages, one job each.
One last thing
Your partners do not know what is possible with AI and product right now. You do. That gap is the widest it has ever been and it will not stay open.
Tell them what they should be building.